Twofold Branding


Twofold Green Care

Twofold is inspired by the endless beautiful rustic simplicity found in nature. As such, we take responsibility for our environmental footprint and support environmentally sustainable initiatives. We use 100% post-consumer recycled paper for our handmade pieces and business cards. We recycle silver wherever possible and use ethical financial institutions such as Victoria Teachers Mutual Bank – who does not directly invest in listed or unlisted shares. Nor do they invest in fossil fuels.

As we to strive to create a better and brighter future, we encourage and initiate environmentally friendly action amongst our community, family, friends and customers, and welcome informed and creative ideas about how we might further reduce our environmental footprint.

Twofold’s Identity  

Twofold’s logo and branding are inspired by the Zen practice of Japanese Calligraphy.

In Buddhism, an Enso is a circle that is hand-drawn in one or two uninhibited brush strokes to express a moment when the mind is free to let the body create.

Calligraphy conveys the mystique of Zen, particularly acceptance and contemplation of the imperfection, constant flux and impermanence of all things.